You might be wondering if you need a manager for your band or your solo career. But what does a musician manager do?
Music management is one of those roles in the industry that everyone is sure to understand – but when it comes to explaining what the real role of a manager is, a lot of people blank out. .
Thinking of hiring a music director? It’s time to explore whether or not you need it, and if it will help your career.
What a music manager does
Let’s start with this how-to video:
Managers are like a parent at work, looking after you and your music career.
They are usually paid by taking a small percentage of your earnings and, in exchange, handle all aspects of the business that you don’t have time for. While you’re busy writing and recording music, they’ll oversee everything from accounting, marketing, booking interviews, networking, and organizing your online presence.
What makes a good artist manager?
A good manager knows the music industry inside out.
Managers need to get to know you very well as a person. They will talk you out of making bad decisions and report you to everyone; they’ll give you the tough love when it’s needed and help settle feuds between band members and between artists and labels.
An open and honest relationship is essential. Your manager should be someone you get along with and respect, and who understands your personality, because when you find yourself in complicated or stressful situations, they will be there to motivate you to keep going.
They need to love your music and be totally committed to your vision for your future, whether that means being a big star, playing the festival circuit, or letting you focus on composing original and artistic music. .
If an artist manager is only in it for the money, your relationship will deteriorate very quickly.
Do you need a manager?
Although finding a manager might seem like the next step for a musician on the road to success, there is no rule that says artists to have to hire a manager. If you have business acumen and are an organized and motivated person, you can perform all the tasks of a manager on your own.
A manager is an extra pair of hands and a shoulder to lean on – it’s not the magic bullet for success. Even with a manager, you’ll still need to focus and keep working hard to make your music the best it can be, while navigating the industry smartly and professionally.
Having no manager is much better than having a bad manager who is interested in his own success rather than yours. Freelance artists these days can have incredible success with a DIY approach – certainly at the start of your journey as an artist. That’s the spirit we love at RouteNote.
Our unlimited digital music distribution gives you the tools you need to get your music out into the world on your own terms. We can transfer your tracks to Spotify and other massive platforms for free.
Once your music is online and gaining momentum, you may realize that you would like someone to help you oversee all the moving elements of your music career. Or – you might fall in love with the freelance lifestyle and decide you don’t need a manager after all.
Want your music on Apple Music, Spotify, and all the other major streaming services, plus social media like TikTok and Instagram? Head here to find out how RouteNote can get your music heard around the world – for free.