Texas country singer Randy Rogers is getting into the booze business.
The New Braunfels-based troubadour celebrates his hometown’s German heritage with a new brand of liquor called Bahnbrëcker, and his first release, Slow River Blend – a Hefeweizen-style whiskey – clearly fits the theme.
What is a Hefeweizen-style whisky, you ask? U.S. too.
The blend marries pure Texas and Midwestern wheat whiskeys macerated with lemon zest and clove, according to the tasting notes. The final product features hints of both flavor additions, as well as caramel and vanilla, reminiscent of a Hefeweizen-style beer.
“We wanted to create something that those who came before us in this great New Braunfels community would be proud of,” Rogers said in a statement. “Slow River Blend…gives you that lemon and clove flavor mixed into your whiskey that creates that Hefeweizen taste, that Hefeweizen spirit that is the spirit of New Braunfels.”
For those wondering, the Bahnbrëcker name of the brand is derived from the German word meaning “pioneer”.
Bahnbrëcker Slow River Blend will be available in 750ml bottles at all Texas Total Wine & Spirits starting September 15.
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