During the four-day CMA Fest celebration, Crown Royal will welcome festival-goers to downtown Nashville at 2nd and Broadway, with performances by fourteen country music artists – including Jimmie Allen, who opened the weekend yesterday – to support the military community that so bravely serves our country. The Purple Bag Project will also be on hand, allowing country music fans to pack care packages for the service men and women deployed as an extension of the Generosity Hour series.
“We are delighted to support the service members who selflessly serve our country,” said Nicky Heckles, Vice Chairman of Crown Royal. “We look forward to continuing the celebration and our commitment to the incredible military family that makes our communities thrive at CMA Fest.
Along with music and entertainment from artists like Brittney Spencer, Tenille Arts and Breland, fans 21 and older can join in the generosity by donating to Operation Stand Down Tennessee, a veteran-focused charity. , while enjoying the Crown Royal price. winning ready-to-drink cocktails.
“Through this partnership with Crown Royal, we are thrilled to toast the military and veteran communities who bravely give back to this country,” shares Eden Murrie, General Manager of Operation Stand Down Tennessee. “The CMA Fest offers country music fans an exciting way to come together and give thanks to the men and women in uniform, past and present.
Join Crown Royal in toasting the people who matter most in our communities by visiting crownroyal.com/generosity-fund or scanning QR codes in downtown Nashville during CMA Fest to trigger a donation to Operation Stand Down Tennessee.
Please drink responsibly while you enjoy Crown Royal Ranch and CMA Fest activities with your 21+ Country Music Crew.